Pink Elephant is a boutique coffee roaster located in the mountains of Park City, Utah. They needed help redefining their brand to more accurately represent the value of their coffee, and the craft that goes into making it. We provided a new logo system, packaging designs, and revised typography that represent the quality of their product and that will stand out in the coffee aisle.

Creative Direction: Alysha Smith
Design: Goodwin Studio*
Copywriting: Mesun Choi
Photography: Alyssa Lemon

*Produced on contract with Modern8